Several centuries ago there were no printing presses. Monks and scribes struggled for years to produce books. So, few books and few readers. There was an explosion of books with the invention of the printing press, but not that many readers initially. How things have changed! Today anyone can publish a book that looks great. Bloggers are deluged to review hundreds of books. Everyone seems to be writing books– certainly every celebrity and sports star. I grapple as a novelist with finding readers since I don’t have a big 5 publisher behind me providing marketing help.
Because I have a paranormal thriller coming out later this year (Hello Again), I’ve begun to prepare a very detailed marketing campaign. It’s taken me more hours than I care to admit to put together a list of bloggers who seem to enjoy books similar to mine. I’ve added lists of reviewers of my previous books, as well as friends and former colleagues.
I also have prepared a budget and targeted various marketing companies that specialize in finding reviewers and getting the word out. The problem is that marketing tools and trends are changing faster than I can keep up with. I’m being told now that Facebook, Twitter, and LinkedIn are not enough. I need to dive into Instagram, Snapshot, and Periscope.
I’m not going to take that particular leap yet, but I’ll let you know what kind of success I have using a pretty detailed traditional marketing plan.